Posted on RestaurantNews.com | May 21, 2015
Company and New Franchisee Plan to Open 20-30 Restaurants by 2019
Costa Mesa, CA (RestaurantNews.com) El Pollo Loco (Nasdaq:LOCO), the nation’s leading fire-grilled chicken chain, today announced significant expansion plans to enter the Dallas market.
Building on the success of its entry into Houston, El Pollo Loco will be opening company and franchise restaurants in the Dallas market beginning the first half of 2016. Chicken Time Holdings, LP, an affiliate of Henry Investment Group (“HIG”), a Dallas based Family Office was selected to co-develop the market. The new franchisee will open a total of seven El Pollo Loco locations in Dallas over the next four years.
“The Houston community has enthusiastically welcomed our presence into the market. Driven by that success, we are thrilled to continue our Texas expansion to Dallas, in partnership with The Henry Investment Group, to bring our famous citrus-marinated and fire-grilled chicken to more customers throughout the state,” said Steve Sather, President and CEO of El Pollo Loco. “There is tremendous opportunity in the Dallas market and we have identified numerous potential sites. We continue to accept inquiries from potential franchise partners to help us grow in other Texas markets and throughout the southwest.”
The restaurant operations leadership team at HIG brings over 20 years of successful experience to the project. HIG’s vision includes investing in sustainable long-term enterprises, representing the highest quality in all that it does, being active in the communities it serves and attracting and retaining quality team members.
“Our values closely align with those of El Pollo Loco’s as the company is focused on providing a great customer experience, high quality food and a dedicated staff and as a Dallas based company, we believe the concept will resonate well with local residents,” said David Henry, Principal & CEO of The Henry Investment Group. “The brand’s famous fire-grilled chicken, menu items made with fresh ingredients and a fun and vibrant atmosphere, will be a great addition to the community. We are excited to be part of a strong and growing brand that we believe in and look forward to opening our first El Pollo Loco restaurant in 2016.”